黄飞鸿

China's services gain traction among global consumers_我的网站

A | 在CES展览的一角，有一套国际象棋。    

    A foreign guest tries to use the "Meet China" Inbound Tourism Digital Consumption Screen in Yuyuan Garden, Shanghai, east China, Sept. 27, 2025. (Xinhua/Chen Haoming)Heatwaves sweeping across Europe this summer have made air conditioners a hot commodity. For many European consumers, however, the challenge was not only purchasing a cooling device, but also having it delivered and installed quickly.
Joybuy, the European online retail business of Chinese e-commerce giant JD.com, has addressed this demand by taking its integrated delivery-and-installation service to overseas markets.
Through its European logistics network, the company enables consumers in over 30 cities, including Paris and London, to receive same-day delivery and installation of air conditioners when orders are placed in the morning.
"Highly efficient" and "beyond expectations" are phrases frequently used by European consumers to describe the service.
By 2025, JD.com had established nearly 200 bonded warehouses, direct-mail warehouses and overseas warehouses across 25 countries and regions worldwide, according to Feng Lei, vice president of JD.com. In Europe alone, the company had built over 60 warehousing and delivery sites, supporting high-quality delivery services for overseas consumers.
Chinese services are increasingly gaining recognition worldwide. For many overseas visitors, China has become a destination not only for shopping, but also for experiencing innovative and personalized services, including autonomous driving, integrated bath and spa services, customized healthcare, intelligent robots and traditional Chinese medicine (TCM) therapies.  
    Foreign trainees learn Baduanjin, a traditional breathing and stretching exercise, in Sanya, south China's Hainan Province, Aug. 7, 2025. (Xinhua/Guo Cheng)
According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.
Da Ren Tang, a century-old TCM brand in north China's Tianjin Municipality, has launched a TCM-themed tourism program that offers overseas tourists various products, health consultations and wellness experiences.
The program features seasonal tea tasting, meridian massage sessions and herbal pill-making activities, helping visitors explore the connection between traditional culture and modern life.
To better serve international travelers, Umetrip, a Chinese aviation travel service platform, has launched HiChina, a one-stop travel service tool designed to help international visitors plan their trips in China.
The platform offers multilingual flight searches, online check-in, electronic boarding passes and real-time alerts. It also integrates practical functions including electronic arrival card application, English map navigation, NFC-enabled public transport payments, real-time translation and tax refund location searches.
By covering the entire travel process from arrival to departure, the platform aims to make traveling in China more convenient for international visitors.
"We use digital services to enhance the reputation of 'Chinese services,' helping unlock the potential of inbound consumption and increase the global influence of 'China Travel,'" said Liu Feng, vice president of Umetrip.
In March, China introduced a package of measures to boost travel service exports and expand inbound consumption. These initiatives include optimizing tax refund services for departing visitors, launching multilingual versions of lifestyle service applications, and further streamlining visa procedures to enhance foreign tourists' consumption experience in China.   
Foreign residents in China have also witnessed firsthand the rapid upgrading of the country's service consumption.
Ivan Monich, a Russian teacher at Tianjin Foreign Studies University who has lived in China for many years, described the convenience brought by digital services as part of "the comfort of life in China."
In his view, mobile applications that combine navigation, real-time traffic information and ride-hailing services have made travel much easier. "Everything I need is right there in one app," Monich said.
Wang Yiming, former vice president of the Development Research Center of the State Council, said that China's 15th five-year plan (2026-2030) for expanding consumption emphasizes "orderly relaxing control over market access in the service sector and optimizing the market access environment for new business forms and new sectors," creating favorable conditions for the development of China's service consumption.
Liu Xiaolong, global partner of U.S.-based management consulting firm Kearney Management Consultants, said that as China's service consumption continues to move toward higher quality and more experience-oriented offerings, the country will become an important market for global service enterprises.
China is also expected to provide new ideas and opportunities for the global service consumption sector through innovations in cultural intellectual property, consumption models and other areas, Liu said. 
。它看起来有点适得其反，既不象高科技产品，也不象人们容易接受。来吧，这是CES。比国际象棋更吸引人的东西有一万种。

B | 工作人员展示了这种产品，称之为Square-off。

C | 你猜对了。是国际象棋。但令人惊讶的是，棋盘上的棋子可以自己移动，就像《哈利波特》中的巫师国际象棋。图片来源：哈利波特和哲人石，事实上，棋子是由下机械手控制，并由磁力移动。你可以和这个板上的任何人竞争。家人、朋友甚至陌生人都可以控制对方的棋局，只要他们与移动应用程序合作。图片来源：在广场后面，一个聪明的棋盘，是一个来自印度的团队。最初的想法是为视障人士制作一个象棋游戏，因为手机和电脑屏幕对他们来说太难使用，而在真正的棋盘上，他们可以打长途，甚至参加一些比赛。后来，Square-off把这个想法付诸实践，让更多的人享受象棋的原汁原味，而不是通过互联网。2016年，他们发起了一场关于Kickstarter的群众募捐活动，最终产生了“广场效应”。你可以随时在家里开始游戏。不在身边的家人和朋友通过移动应用程序控制棋子。

D | 这个棋盘和普通的棋盘似乎没有什么不同。真正的秘密就在于内部，操纵器控制磁头，拉动磁性棋盘移动。

E | 他们设计了一个程序来防止棋子互相碰撞。平方有很多用途。

F | 最简单的是一个人使用棋盘，对手使用移动应用控制，而不是周围的亲友在空中打架。他们还可以使用国际象棋服务，让不知名的网友也可以谈判国际象棋技能。

G | 更神奇的是与人工智能的较量，就像高洁与阿尔法的较量一样，你可以不断挑战自己的极限，训练技能，共有20种难度。Square-off不便宜，有369美元和449美元的版本。虽然你可以享受自动移动的魔力，但对大多数人来说，买一个普通的国际象棋可能更经济。从Square Off的广告中，他们对智能棋盘的定位也是粉丝们享受的礼物。

H |

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Published on:15:50:25