斗破苍穹

一批大客户转向飞书，AI是分水岭_我的网站

A |     AI提效开始普及的背景下，飞书正成为国内增长势头强劲的AI工作平台之一。

B |     Sputnik: How do you assess the results of the XIV BRICS Summit for Russia and India?,Denis Alipov: The XIV BRICS Summit held on 23 June this year was certainly another significant step in the development of the BRICS [Brazil, Russia, India, China and South Africa] grouping, which in essence reflects the formation of a new reality in international relations - the transition from a unipolar system to a polycentric world order.,The important thing is that, against the backdrop of geopolitical collisions, the five countries send a powerful message of common understanding of global processes - from reforming the multilateral system of economic governance to the situation in disarmament and non-proliferation, information security, counter-terrorism and other challenges. There was a clear consensus against arbitrary sanctions, which are the exclusive prerogative of the UN Security Council. We also shared a disapproval of the distorting effects of any discriminatory measures in international trade, which mainly affect developing countries.,Of course, our main target now is to build a smooth and reliable system of mutual settlements as an alternative to a compromised mechanism based on the dominance of the US dollar. We suggest developing a new international currency, to connect the banks of the BRICS countries to the Russian System for Transfer of Financial Messages, SPFS (a SWIFT analogue), to integrate national payment systems into a unified network for cross-border clearing settlements.,Clearly, no less importantly are steps to strengthen BRICS’ sectoral cooperation, which, according to the results of this year's work, continues to expand in the spheres of health, science and technology, space, etc. The New Development Bank, having a loan portfolio of $29Bln, stands out for its successful project activities.,The BRICS+ High-level Forum on Sustainable Development received a great response, which demonstrated the considerable interest developing countries have in cooperating with BRICS, and the positive global agenda that the grouping is building.,I believe that the BRICS, contrary to criticism, will have an increasing influence on world processes.,Sputnik: How does India and China's interaction within the BRICS framework unfold against the backdrop of the territorial dispute between the two countries in Ladakh? And how does this disagreement generally affect how the 'Five' interact and work with each other? Chinese Foreign Minister Wang Yi on Wednesday said that “common interests of India and China 'far outweigh' the differences” at a meeting with India’s ambassador to Beijing - is that really true?,Denis Alipov: Interaction within BRICS is mature and constructive. The active participation of India and China in all BRICS events this year clearly demonstrates this. The most important thing is that the member states use this platform not to antagonize each other but to promote mutually beneficial cooperation and synergy of interests.,The "Five" offer an extensive common agenda on these very foundations, that in one way or other will also contribute to overcoming bilateral disagreements.,Sputnik: Does BRICS plan to expand in the near future (according to media reports, China is in favor of this), and how do Russia and India view this?,Denis Alipov: The interest of like-minded countries in the "Five" is proof positive of how inclusive the association is, its openness to cooperation with all constructively minded partners, ready to seek answers to the challenges which are facing the international community at present.,Russian Foreign Minister Sergey Lavrov stressed that the discussion of BRICS expansion is justified and timely. The idea itself received principled support at the XIV BRICS Summit. Another thing to remember is that haste in this matter may be counterproductive. It is necessary to think in detail about the principles, standards and procedures of such a process, which should be developed through debate and by consensus. The main thing is that the accession of new members will help to increase the effectiveness and practical impact of the “Five's” activities.,Sputnik: How do you assess BRICS' role as a platform for building relations between the members of the association and enhancing relations between Russia and India in particular?,Denis Alipov: BRICS plays an important role in building relations between member countries. It has a great deal of institutional capacity and experience in practical cooperation. As I have already said, the “Five” share a common understanding of the need to build an equitable and fair polycentric model of the global system that corresponds with the political, economic and cultural diversity of today's world and meets the interests of all its states.,The decisions made at this platform undoubtedly also contribute to enhancing cooperation between India and Russia. It is sufficient to cite a few examples of the mechanisms that have been created: the New Development Bank, the Vaccine Research and Development Center, and the Joint Committee on Space Cooperation. Each of them provides a platform for experts to share experiences and find promising solutions in specific areas, and they can use this useful experience both at home and with regard to the interaction between our two countries.,BRICS May Defuse Frozen Border Issues Between India and China, Expert Says27 June, 10:14 GMT,Sputnik: India has recently come under pressure from the West because of its balanced stance on Russia's special military operation in Ukraine. Have the anti-Russian sanctions affected the cooperation between Moscow and New Delhi? And have you personally noticed any changes in the Indian position?,Denis Alipov: The partnership between Russia and India rests on a deep strategic foundation, drawing its strengths not only from strong historical roots, but also on a coinciding vision of the future world order. As you see, the external conjunction is incapable of affecting our relations in any meaningful way. We have regularly seen evidence of this in statements by the Indian leadership in recent months.,We are grateful to New Delhi for its objective assessment of the Ukrainian events. Clearly, they understand the background of the present geopolitical and geo-economic situation and the forced nature of Russia's actions in Ukraine. They see the destructive role of illegitimate restrictions in the genesis of the present global food and energy crisis, the responsibility for which the West seeks to place entirely on our country.,India does not support attempts to isolate Russia in multilateral forums and is critical of the West's wish to reduce the international agenda to the conflict in question, ignoring other key global and regional problems, which the West itself has exacerbated significantly. The pressure exerted by the West, aggressively imposing its conditions about who one can and cannot be friends with, causes the rejection of such diktat.,At the same time, we must be realistic about what is happening: India is interested in developing cooperation with the rest of the world, including the United States and Europe. National interests and the need to preserve strategic autonomy guide the Indians in their actions, rejecting the very idea of dividing lines and the paradigm of bloc confrontation.,As for the sanctions as such, they certainly throw up challenges, which will require a certain time to adapt and, I am sure, will be overcome in time. The main thing is that our cooperation actively continues because it is based on common interests and an understanding of each other's special place in mutual strategic arrangements.,Sputnik: In December 2021, Russia and India outlined many new goals for cooperation, including doubling mutual trade and investment. How realistic do these goals now seem?,Denis Alipov: First and foremost, it should be noted that the goals outlined in December 2021 at the annual bilateral summit in New Delhi are fully consistent with the enormous potential of our relations. The India-Russia partnership operates on all sorts of levels. We are expanding cooperation in communications, diamond processing, forestry, healthcare and pharmaceuticals, tourism, railroads, metallurgy, civil aviation, shipbuilding and oil refining. Our military and military-technical cooperation is being strengthened. We are progressively implementing the plans adopted at the 2019 Vladivostok Summit to work together in the Far Eastern and Arctic regions, and we are building up cooperation in the trade, economic, investment, banking and financial sectors.,The dynamics of bilateral trade speak for itself. According to India's statistics, from January to April 2022, it amounted to $6.4Bln. This is almost twice as much as for the same period last year. If we maintain these volumes throughout the year, we will have a turnover of more than $19Bln by the end of 2022. To put this in context, let me remind you that in the previous year we had an absolute record of $13.6Bln.,I expect that despite the West's sanctions against Russia, the positive dynamics of trade will continue. Unfortunately, in the first months after the launch of the special military operation in Ukraine there were certain difficulties with supplying Russian goods to India and vice versa. However, today we have successfully overcome most of these barriers. We are confident that Indian exports to Russia (including science-intensive ones) will gain momentum in the near future.,We see good prospects for Indian pharmaceutical products, leather and textiles, agricultural goods, components for machinery and equipment, telecommunications equipment, organic chemistry products. We expect growth in mutual turnover of services in such sectors as tourism, finance and insurance, telecommunications and information technology, transport and construction. We have great hopes for the implementation of the International North–South Transport Corridor (INSTC) project.,The withdrawal of many western companies from the Russian market opens up many new opportunities for Indian businesses. The Russian business community is very serious about strengthening ties with India. Russia invites Indian companies in the aviation and metallurgical industries, in the wood-processing chain, and firms producing consumer goods for business cooperation.,Our main task today is to adjust our trade and economic relations to the new realities, to synchronize the payment systems of the two countries, giving priority to the increased use of national currencies.,Sputnik: US media giants, despite the diversity of the Indian media sphere, have been successful in infiltrating it. How far do you think has US propaganda penetrated local media? How do you view your interaction with the Indian media against this backdrop?,Denis Alipov: Indeed, western media has taken a very strong hold around the world and in India as well. These circumstances – and many local analysts point this out – limit the ability of national media outlets to offer their audiences an independent view of global processes. Much of the content published here is reprints from Reuters, the Associated Press, and AFP, all of which openly promote the interests of the so-called collective West, not shying away from fostering Russophobic sentiments and trafficking fake news.,India Discussing Rupee-Ruble Payment Mechanism With Russia24 June, 13:35 GMT,This is especially evident in the Indian media's coverage of events around Ukraine. Local newspapers sometimes publish absolute nonsense, exposing a basic ignorance of the region and history. There is no shortage of blatantly ordered articles aimed at denigrating the activities of Russian companies in India. This is nothing but an attempt at unfair competition.,Obviously, we respond appropriately. We publish our own material and rebuttals. We work with the press corps and explain all the nuances of the events from a historical and geopolitical point of view. We make active use of internet resources in this area.,It is noteworthy that local authorities have also intervened in the situation. In April this year, India's Ministry of Information and Broadcasting issued recommendations to satellite TV channels, indicating the unacceptability of spreading inaccurate and misleading information, including in the context of covering Russia's special military operation in Ukraine.,We know that the vast majority of our Indian friends, including in the journalistic community, do not share the one-sided view of the situation imposed on them. They prefer to trust facts, which, incidentally, are in the public domain - every day relevant materials are posted on the Russian Ministry of Foreign Affairs and the Ministry of Defense's websites. They can also be found on the embassy's website and its social media accounts.,Some Indian journalists visited the Donetsk and Lugansk People's Republics, wanting to see with their own eyes what was really going on. Their reports and interviews are now available to the public. I would like to take this opportunity to express my gratitude for their work.,Furthermore, I would like to thank our audience on social media. Thanks to their comments and support, we can see that attempts to tarnish Russia are doomed to failure.,Sputnik: You are an expert on India and speak Hindi. Please tell us, what made you fall in love with this country?,Denis Alipov: India for me is a life-long journey. I have spent more than 27 years here, studied its history in college, and been directly involved with the development of relations with it throughout my tenure.,As it did for my mentor and predecessor, the late Ambassador Alexander Kadakin [Russia's ambassador to India from 2009 to 2017], India became for me a 'Karmabhoomi' - a land of action.,India is an incredible country, an ancient civilization that combines centuries-old traditions and modern trends, the diversity of cultures, languages and beliefs. It is the brightest embodiment of the formula of unity in diversity. Rapid economic, scientific and technological development, the large young active population, the impressive growth of authority in the global arena have ensured its strong place among the world powers that will determine the future of our planet.。         2026年第二季度，飞书商业化明显提速。据《财经》报道，截至第二季度末，飞书ARR同比增长超过100%，商业化增速达到历史最高水平。新增大客户签约、AI产品采购和传统行业拓展，成为这轮增长的主要变量。据行业人士预计，若当前增长势头延续，飞书有望在2026年内跃居国内协同办公市场收入规模首位。         相比增长速度，更值得关注的，是一批已经使用固有协同系统多年的企业，开始重新选择。         《财经天下》了解到，最近几个月，古茗、认养一头牛、宇树科技、明月海藻、迈金科技等一批行业不同、业务模式各异的企业，陆续开始使用飞书。类似的迁移并非始于今年。

C | 据界面新闻报道，自2024年以来，伊芙丽、Insta360、好想来、珀莱雅、茉莉奶白等消费零售企业也先后从钉钉迁移至飞书。         企业办公平台连接全体员工，沉淀着组织架构、业务流程、历史文档和工作习惯，通常是企业最不愿意更换的软件。当一批头部企业在相近时间重新选型，它所释放的信号，已经不只是几家厂商之间的客户得失。         与客户流动同步发生的，是飞书在部分行业头部企业中的覆盖率快速提升。

D | 在出行领域，新能源汽车销量TOP 30企业中超70%选择飞书；在大消费领域，酒店规模TOP 3企业均全员使用飞书，上市茶饮品牌实现100%覆盖，国货美妆营收TOP 10中80%使用飞书；在AI赛道，头部国产大模型公司DeepSeek、智谱、月之暗面、MiniMax等全部使用飞书，具身智能销量前十企业中有8家是飞书客户。         这些数据反映的是飞书在部分行业头部企业中的集聚效应，并不等同于整体市场占有率。

E | 但当客户迁移与行业覆盖率提升同时发生，一个持续多年的市场格局正在出现变化。         推动企业重新选型的一个重要变量是AI。

F | 据36氪报道，2026年以来，飞书新增客户中超过九成同步采购了飞书AI产品。企业不再是购买办公平台后“顺便尝试AI”，而是开始用AI落地能力反向评估整套工作平台。         过去，企业选型主要看考勤、审批、流程和信息触达；如今，这些能力正在成为基础配置。随着AI进入生产、门店、营销和经营现场，企业开始追问：AI能否理解内部知识和业务数据，能否在组织权限内推动流程，又能否产生可以衡量的业务结果？          企业真正重新评估的，已经不只是一款办公软件，而是AI如何进入组织、参与工作。         01、AI时代，办公平台市场变了天          回溯中国企业的数字化历程，办公平台的角色一直随着企业核心问题的变化而变化。         在移动办公普及初期，企业最迫切的任务是实现“组织在线”和“管理在线”：把员工连接起来，将考勤、审批、通知和管理制度从线下搬到线上，让信息快速触达、流程统一执行。这些能力帮助大量企业降低了沟通和行政成本，也推动中国企业完成了第一轮数字化普及。

G |          随后，企业需求从组织和流程在线走向业务在线。员工和流程虽然已经搬到线上，但一线业务数据仍然散落在Excel表格和彼此割裂的IT系统中。以多维表格、低代码为代表的轻量业务工具开始进入销售、门店、项目和生产现场，让数据与日常协作发生连接。         进入AI时代，企业面对的问题再次改变。考勤、审批和流程管理没有失去价值，但正在成为办公平台的基础能力。企业开始增加一套新的选型标准：AI能否理解内部知识和业务数据，能否遵循组织权限，能否调用工具推动流程，并产生可以衡量的业务结果。         给办公软件增加智能写作、知识问答和会议总结并不困难。但“拥有AI功能”与“帮助企业落地AI”，并不是一回事。

H |          如果AI只是一个独立的聊天框，员工仍然需要手动寻找和上传材料，反复解释企业与业务背景，再把AI生成的结果复制回工作系统，寻找相关人员推动执行。这样的AI可以提高个人效率，却很难改变组织和业务。         当下，企业开始进一步要求，AI能够理解组织知识，读取业务数据，进入生产、门店和经营场景；能够调用工具和系统，推动流程执行；同时遵循组织权限，并产生可以量化的业务结果。         当企业将AI转型上升到经营和组织层面，原有工作平台的价值标准也会被重新评估。         行业人士分析，企业采购标准的改变，为飞书带来了新的增长机会，过去，飞书主要依靠协作体验吸引客户；如今，其增长逻辑正在转向以AI落地能力推动企业重新选型。这也被认为是飞书商业化增速达到历史高点的重要原因。         “AI驱动的选型变化，带给飞书的不只是采购规模和客单价的提升，也进一步增强了客户黏性。随着AI进入更多业务部门，企业采购逐渐从单点工具转向一整套工作环境，迁移成本随之提高，客户留存也会更加稳定。”该人士称。         02、为什么企业都在把AI“搬”进飞书？          企业AI落地的难点，并不只是缺少一个足够聪明的模型。大模型拥有通用知识，却不了解一家企业内部正在发生什么：谁在负责项目，过去作过哪些决策，业务数据存放在哪里，以及不同员工能够查看和操作哪些信息。         要让AI真正参与工作，它首先需要理解企业。这种理解来自企业长期积累的组织关系、项目讨论、制度文档、业务数据和工作流程。

I | 如果说大模型提供的是通用智能，那么办公平台提供的，就是Agent进入一家企业所需要的组织上下文。         飞书的消息、会议、云文档、知识库、多维表格、日历和审批处于同一个平台，日常工作中产生的讨论、知识、数据和流程，也沉淀在同一套环境中。         对员工而言，这种一体化结构意味着更顺畅的协作。对Agent而言，它意味着能够理解谁在决策、谁在执行、信息在哪里，以及一项工作接下来应该流向哪里。         更重要的是，Agent不仅需要获得信息，还需要明确的行动边界。飞书已有的组织架构和权限体系，可以让Agent沿用员工原有的数据权限和操作边界。对企业而言，这决定了AI能否从“读取信息”进一步走向“安全地执行工作”。

J |          在模型能力快速迭代的情况下，企业可以更换模型，却很难不断重建组织上下文、业务连接和权限体系。

K | 这些长期沉淀在工作平台中的能力，也因此成为Agent时代新的竞争门槛。

L |          围绕这一变化，飞书形成了原生与开放两条路径。飞书aily是面向企业的智能体搭建平台，帮助企业将内部知识、业务数据和工作流程连接起来，构建符合自身需要的Agent。飞书CLI则是一套面向开发者和外部Agent的命令行工具，让Agent可以在授权范围内调用消息、文档、日历和多维表格等飞书能力。

M |          前者解决企业如何在飞书内部搭建Agent，后者则让外部或自定义Agent进入飞书。飞书不必制造所有模型和Agent，而是试图成为不同Agent理解组织、调用工具和完成任务的共同环境。         年初OpenClaw兴起后，不少开发者主动将其接入飞书；飞书CLI开源后，47天获得超过1万个GitHub Star。这首先反映了开发者的关注，也释放出一个行业信号：当Agent从聊天走向行动，办公平台正在成为它进入真实工作的关键入口。         企业把AI“搬”进飞书，并不只是选择了某个AI产品，而是在为不同的模型和Agent寻找一套相对稳定的工作环境。         03、企业加大投入AI，考察业务结果          办公平台连接全体员工，也承载着组织架构、业务流程和历史数据。更换或扩大部署一套工作平台，意味着迁移成本、员工适应成本和组织调整成本。企业不会仅仅因为一项新的AI功能，就轻易作出决定。         真正推动企业从关注走向采购和部署的，是AI已经在具体业务中产生了可以验证的结果。         在发动机制造企业东风康明斯，AI已经进入生产质检环节。发动机连杆的质量检测过去主要依赖人工，不仅耗费时间，也容易受人员经验和工作状态影响。东风康明斯将飞书AI用于连杆视觉质检后，质检准确率达到99.5%，全年算力费用不到1000元。         名创优品验证的，则是AI能力在门店场景的规模化复制。其门店通常陈列4000至8000款商品，上新、促销、定价和库存信息不断变化，单靠人脑根本记不住。他们以飞书为协同底座，店员理货时借助AI，约5秒即可完成商品信息识别。用名创优品副总裁兼中国运营事业部总经理李立燎的话说，过去一个店员能记住500个SKU就很厉害了。现在，“AI把人的经验变成了全域的智慧”。         在巡店流程中，AI又将区域经理的一次性现场抽检，变成可以持续留存、追踪和复盘的管理动作，使名创优品巡店效率提升了51倍。在李立燎看来，AI不是让名创推翻重来，而是将其积累的优势持续放大。         圣农集团的实践，则体现了AI对经营问题解决速度的改变。

N | 圣农集团是中国白羽肉鸡全产业链龙头企业，其零售业务负责人吴宗伟和团队基于飞书aily搭建了AI数字分身“天启”，将过去主要存在于会议、追问和复盘中的经营判断，沉淀成一套持续运行的分析框架。         一次，天启发现财务价格未及时维护，导致供应链无法开单。它随即将相关人员拉入群聊并推动处理。等吴宗伟下飞机时，问题已经解决，订单顺利开出。

o | 一个管理者的经验，由此转化为整个团队可以持续调用的方法。         类似的探索正在进入更多企业和部门。雅迪首届“龙虾大赛”面向全员征集了447份AI解决方案；赛力斯在使用飞书不到5个月后孵化出174个一线AI场景；南京钢铁征集了200余份AI创新案例，覆盖工艺、设备、质量、安全和行政等环节。         从生产质检、门店运营到经营管理，这些案例验证的不是同一种AI功能，而是同一个判断：当AI的价值能够表现为准确率、成本、效率和问题解决速度，企业才有理由进一步试点、采购和扩大部署。         这也重新定义了办公平台的边界。下一轮竞争的关键，不是谁拥有更多AI功能，而是谁能让AI进入工作流，并将企业的知识和经验转化为可持续、可复制的组织能力。         （文 | 陈大壮，图片来源 | 视觉中国，本内容转载自财经天下WEEKLY）。

Current article:http://www.liawucunsainantaonao.sbs/list_mbzncpc/ypic.ppt

Published on:15:55:36